smart The drop after the drop
Creative Director: Björn Kernspeckt, Heiner.Twenhaefel
Art Director: Alex Seidl, Lukas Rossmanith, Marco Pumptow
Copywriter: Lukas Rohde
Social Media Creative: Goldiss Afshar
With the “ready to drop” feature smart owners can get parcels easily delivered into the trunk of their cars. Some simple clicks allow the delivery guy to access only the trunk and place the delivery there. We created this campaign to highlight this feature. After the initial Drop of a hyped sneaker, we created a second surprising drop in the trunk of a smart.
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the drop here: